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How to Make Explainer Videos that Sell: 6 Great Tips to Follow

Here are 6 great tips on how to make explainer videos that convey your business message, grab attention, and help you sell your product or services!
Online buyers don’t have the time, focus or the patience to scroll through a number of pages or content just to find out what they need. Most of these shoppers will click the back button on their search browser before they read the content or purchase one of your products. According to one research, the average web page lasts around 10-20 seconds.
This means that you have a very limited chance to grab the attention of your visitors and if you fail to attract their attention and interest, you will lose the potential sales to rivals.
An appealing web design can definitely help you improve engagement, as well as, reduce bounce rates. However, there is another technique, another effective strategy to get the visitors stick around and learn more about your brand and the products or services you offer. Using this strategy has been proven to significantly maximize conversion rates.
We are talking about explainer videos.

➢ Go for short videos:

Making and uploading any video on your homepage is really no guarantee that the video will work, as a matter of fact, it could have the opposite effect. You need to invest a lot of effort and time to plan this video right and come up with the best creation possible. In terms of video length, the ideal length is between 60 and 90 seconds. If you can present your message across in a shorter period of time, that is even better.

➢ Answer the questions your visitors have:

The customers want to know what is in it for them. You need to present what problem does your product solve and WHY they should purchase your products or services.

➢ Write a short and catchy script:

Now that you know that the video length matters, you need to focus on writing the script. Spend some time planning the script and make sure to write a short, fun, and catchy script that highlights your brand, your products or services in a way that gets the main point across.

➢ Add humor:

If you want to come up with a fun, interesting, and great explain video you must add a little humor. Content that makes you smile leaves a memorable and long-lasting impression. It gives you something to talk about and increases the chances of sharing that video with others. Inject humor and keep your explainer video fun! The good ones try to make it feel like they’re not trying to sell you something. The best ones succeed. If you wat tome information you can always take a look at SquareShip explainer videos.

➢ Don’t sacrifice quality:

The first impressions matter more than you think! The customers are usually highly critical of the new brands they purchase from or interact with, so if you show that quality is really not your concern you may lose the customers. You will leave a poor impression and you will be presented as unprofessional and not really serious. A high-quality video can dramatically increase conversions and boost sales, especially when it is promoted right.

➢ End with a call-to-action:

A call-to-action that provides visitors with a clear benefit has a better chance of converting rather than boring “click here”.

Explainer video is an excellent strategy to attract new customers and make more sales! Make yours today!

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